Keith Maines / Kitter
01. PROJECT OVERVIEW
This case study shares my six-month contract as a UI/UX Designer at a niche social media platform startup. It details how I solved the challenge of integrating a seamless eCommerce experience and applied technical UI skills to tackle real-world challenges.
02. ROLE
02. ROLE
A New
Journey
A New
Journey
After completing my Google UX Design Certification, I began my first six-month contract with a growing startup. This opportunity wasn’t just about applying what I’d learned—it was about stepping into unfamiliar territory, adapting quickly, and creating meaningful impact in a short amount of time.
After completing my Google UX Design Certification, I began my first six-month contract with a growing startup. This opportunity wasn’t just about applying what I’d learned—it was about stepping into unfamiliar territory, adapting quickly, and creating meaningful impact in a short amount of time.
After completing my Google UX Design Certification, I began my first six-month contract with a growing startup. This opportunity wasn’t just about applying what I’d learned—it was about stepping into unfamiliar territory, adapting quickly, and creating meaningful impact in a short amount of time.
03. KEY CHALLENGES
03. KEY CHALLENGES
Navigating New Challenges
The Challenge
The Challenge
The Challenge
As the sole UI/UX Designer on this project, I had to quickly adapt to a new product, team dynamic, and development process. The startup wanted to evolve its niche social media platform by introducing an integrated eCommerce store in the near future.
My challenge was to design a way that allowed users to stay socially engaged while easily browsing and purchasing products. Balancing the social and shopping experiences without disrupting the platform’s community feel became my main design focus throughout the project.
As the sole UI/UX Designer on this project, I had to quickly adapt to a new product, team dynamic, and development process. The startup wanted to evolve its niche social media platform by introducing an integrated eCommerce store in the near future.
My challenge was to design a way that allowed users to stay socially engaged while easily browsing and purchasing products. Balancing the social and shopping experiences without disrupting the platform’s community feel became my main design focus throughout the project.
The Solution
The Solution
The Solution
I designed a unified interface that allowed users to move naturally between social interactions and product discovery without friction. The navigation, layout, and visual hierarchy were refined to make the eCommerce features feel like an organic extension of the existing platform rather than a separate experience.
I designed a unified interface that allowed users to move naturally between social interactions and product discovery without friction. The navigation, layout, and visual hierarchy were refined to make the eCommerce features feel like an organic extension of the existing platform rather than a separate experience.
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