Nightlife
A ticketing app that lets users discover events, join fair queues, and securely purchase tickets without bots or resale issues.
Role
UI/UX Designer
What's the problem with live music ticketing?
Fans struggle to purchase concert tickets at face value because bots and scalpers buy large quantities during initial sales, forcing real fans into expensive resale markets.
How might we solve this issue?
By introducing a fan-first ticketing system that uses verified accounts, randomized queues, purchase limits, and face-value resale to ensure tickets reach genuine fans instead of automated scalpers.
1.DISCOVERY
Competitive Analysis
I conducted a competitive analysis of leading ticketing platforms, including Ticketmaster, StubHub, and SeatGeek, to understand how users currently discover and purchase event tickets. This analysis focused on identifying strengths, weaknesses, and gaps in the ticket-buying experience
Qualitative Research
Open-ended responses revealed several recurring themes:
In summary, users perceive the ticket purchasing process as unfair, unpredictable, and profit-driven, often feeling that ticket platforms prioritize revenue over fan access.
Quantitative Research
From the survey responses, several patterns emerged:
71% of participants reported experiencing tickets selling out instantly at least once.
57% of participants attend concerts 2–3 times per year, indicating ticket purchases are occasional but important events.
57% of participants reported never purchasing resale tickets, suggesting hesitation or distrust toward resale markets.
100% of participants said they would consider using a ticket platform that guarantees fair access and prevents scalping.
The most commonly used platforms were Ticketmaster and StubHub, with occasional usage of SeatGeek.
The research indicates that concertgoers are highly motivated to attend live events but feel disadvantaged by the current ticket purchasing system. Rapid sell-outs, resale markups, and perceived bot activity create a sense that the system favors scalpers over genuine fans.
User Persona
The primary user is a young, tech-savvy music fan who regularly attends live events and values memorable experiences.
Key Insights
DEFINE & IDEATE
Journey Map
The user journey begins with discovering events through a swipe-based, engaging home feed, allowing users to quickly browse and explore concerts.
User Flow
Next, I created a User Flow to organize all the pages and features Nightlife needed. From the landing screen, joining ticket queues, notification of winning a ticket, to checkout.
Wireframing
In the wireframing phase of Nightlife, I focused on translating early ideas into clear, functional layouts that prioritized usability and flow.
UI DESIGN
Color Palette
The Nightlife color palette was designed to balance bold branding with clear readability. The primary purple and soft coral is used for branding elements and call-to-action buttons, helping key interactions stand out and guide user attention. A dark gray is applied to paragraph text to ensure strong contrast and comfortable reading, while the off-white is used for headings to create visual hierarchy and a softer, more modern feel against darker backgrounds.
Deep Violet
HEX
#8B5CF6
RGB
139, 92, 246
Dark Grey
HEX
#222222
RGB
34, 34, 34
Off White
HEX
#EEEEEE
RGB
238, 238, 238
Soft Coral
HEX
#EF786F
RGB
238, 238, 238
Typography
The typography was chosen to create a strong visual hierarchy while maintaining readability. Sora Extra Bold is used for headings and call-to-action elements, giving the interface a bold, modern presence that draws attention to key actions and sections. Inter Regular is used for paragraph text, providing a clean and highly legible reading experience that supports longer content without overwhelming the user.
Sora
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
Logo
The Nightlife brand uses a gradient of purple and soft coral to create a bold yet inviting visual identity. The purple reflects the energy and vibrancy of nightlife, while the soft coral adds warmth and excitement that draws users in. Blending these colors into a gradient creates depth and a sense of motion, making the logo and CTAs feel more dynamic and eye-catching. I paired this with the Pacifico font to give the brand a smooth, expressive feel. Its flowing, script style adds personality and reinforces a fun, social atmosphere that aligns with the overall nightlife experience.
